Sarah

Marketing Manager

Syma telecom

Profile example : [Field to be completed]

👩 Démographie

Age : 34

Status: couple, no children

Education : Business school, HEC Paris

Hobbies : cinéma, natation

Motivation : Laura aime comprendre le fonctionnement global des campagnes marketing et identifier ce qui fonctionne ou non. Très impliquée dans l’exécution et l’analyse, elle œuvre pour assurer la performance des actions menées et cherche en permanence à optimiser les résultats.

Digital skills : 8 / 10

Typical day : Laura starts her day with a team meeting to review the performance of current campaigns. She analyses the key indicators, identifies discrepancies, suggests rapid adjustments and then coordinates actions between the marketing team and external partners. She often finishes with a meeting with the Marketing Director to validate future projects and budgetary decisions.

💬 Verbatim

« As Marketing Manager, I ensure that our campaigns are effective and in line with business objectives. I have to be responsive to fluctuating results and know how to mobilise the right resources at the right time. I also spend time exploring new approaches to improve our performance. »

📌 Needs

1. A clear, real-time view of campaign performance
2. Quickly identify areas for improvement
3. More time to work on strategic analyses and new marketing trends

🎯 Goals

1. Improve overall campaign performance and increase ROI
2. Renforcer l’engagement des équipes internes et des partenaires externes
3. Se former aux nouveaux outils d’IA pour automatiser certaines analyses marketing

🔍 Service discovery

1. Le directeur marketing lui transfère un email de prospection sur un outil d’optimisation marketing
2. She Googles ‘how to improve the performance of marketing campaigns’.
3. She explores online training courses on ‘AI and digital marketing’

🚀 Path to goal

1. Elle lit un article de blog sur l’optimisation des campagnes et télécharge un ebook sur les meilleures pratiques marketing
2. She is taking part in a webinar entitled ‘AI at the service of marketing performance
3. Elle répond à un email de prospection pour organiser une démo de l’outil

⚠️ Objections

1. I can’t change our current tools or processes on my own
2. Je ne suis pas toujours décisionnaire sur les choix budgétaires
3. There is often strong resistance to change within teams