Mathilde

Marketing Project Manager

Orange

Exemple profil : [Champ à remplir]

👩 Démographie

Age : 24

Status : single, lives in a shared flat

Education : Master marketing digital NEOMA

Hobbies : Fitness, voyages, podcast marketing

Motivation : Mathilde is driven by the desire to progress quickly and prove herself. Curious and ambitious, she enjoys seeing the tangible impact of her work on results (traffic, leads, conversions) and getting recognition from her manager and peers.

Digital skills : 7 / 10

Typical day : Mathilde starts her day by checking her emails and Asana to prioritise tasks. She prepares content (social media posts, newsletters, creative briefs), then monitors service providers (graphic designers, agencies) and ensures that deadlines are met. She attends team meetings to review current campaigns and KPIs, and to point out any bottlenecks. At the end of the day, she analyses performance (Google Analytics, HubSpot) to prepare a report for her manager.

💬 Verbatim

« J’adore travailler sur plein de projets différents, mais parfois c’est un peu la course. Ce que je cherche, c’est à gagner du temps, automatiser ce que je peux, et montrer des résultats concrets à mon manager. Je veux apprendre vite, monter en compétences, et prouver que je peux gérer des projets importants. »

🎯 Needs

1. Save time on repetitive and manual tasks (reporting, planning, publications)
2. Understand what really works in campaigns to optimise actions
3. Receive support to help you develop your skills in more technical areas (data, automation, AI).

📌 Objectifs

1. Lancer des campagnes performantes et visibles auprès de ses audiences
2. Obtain quantified results to enhance the value of your work in the eyes of your manager
3. Position yourself as a key member of the marketing team

🔍 Découverte du Service

1. They discover a tool via a LinkedIn post or an article shared by their network
2. Elle voit une publicité ciblée ou un contenu sponsorisé sur Instagram, LinkedIn ou YouTube
3. Son manager ou un collègue lui parle d’un outil testé dans une autre équipe

🚀 Path to goal

1. It tests a free version or a demo to see if the tool is easy to use
2. She talks to her manager to validate the interest of a subscription or a POC.
3. She registers for a webinar or consults tutorials to fully understand the benefits.

⚠️ Objections

1. I don't have the budget to make the decision alone, I have to go through my manager
2. I don't have enough time to train or deploy a new tool at the moment
3. I'm afraid it's too complex or too technical for my current level of expertise